With experience in a vast array of business areas from the very young age of 15, I was able to understand business operations and note areas with potential for improvement. As sales is the driving force of a business' ability to stay moving, and using my passion for art & creativity- I was able to create and implement new low budget creatives & content that aid in selling and make us stand out from other brands. 

Using my experience, I was able to launch my own brand, Livush ("lee-voosh" means clothing in Hebrew),designed from scratch. It started out as a creative outlet and expanded to consist of actual product made of a fabrication & technique I am  passionate about; European flax (linen) & made by local artisans in Padua, Italy who have been doing this for generations. Having family members who worked in garment construction since their arrival from Syria- helped me craft a standard mens linen white button down with a fit that addressed men's top concerns with the linen button downs currently on the market. 

Towards Q4 2020, an investor took interest in the brand, I was able to pitch the brand with success via zoom but ultimately decided against taking on an investor/ partner due to the pandemic situation & lack of ability to expand. For now the brand remains a passion project with limited edition pieces available for sale.